Filming

On Wednesday, October 23, my group officially filmed our commercial. Just to reiterate, our commercial is for Nike, composed by Me, Julia and Jorge. We used props like Nike clothes, shoes and bags to show the brand being used in sports, in specific for running. We filmed on the track, and we showed Julia and Jorge running and doing athletic activities while wearing Nike. I was behind the camera, filming the shots. I was in charge of using the camera and making sure each shot was filmed correctly. We used most of the ideas from the storyboard, however we thought of some new clips that we could incorporate while we were outside. For example, when we were walking out to the track, we thought of using the bleachers as a prop to showcase Nike shoes in action. This was not on our storyboard, but we will most likely include this in the final commercial. All 3 of us contributed to different aspects of the commercial so that it will all successfully come together how we had it planned at the end.
We started off in the classroom. The first step to filming was to sign out the materials needed from the classroom. We needed a camera, a tripod, the SD card and the card reader, and a pass so that we could film on the track. Once this was all completed, we were able to change into the clothing and shoes necessary to portray Nike on the actors. We had shirts, shorts, bags and shoes that we used as props. Once we got out to the track, we set up the tripod and camera the way that we had been instructed to. Once the camera was on the tripod, we had to insert the SD card into the camera so that the filming process could begin. Working the camera took some getting used to, but after a few shots I was able to successfully use the camera. Some of the filming was difficult to cooperate with the natural light. We made sure to place the camera in a way where the sun was not blocking any actors, or making it difficult to see.
One of the shots we filmed were of Julia and Jorge starting at the starting line and racing to the finish line. The camera was situated on the tripod from a high angle. Once they took off, I moved the camera upwards so that the subjects of the shot were still within the frame of the camera. Another shot that we created was of Julia and Jorge shaking hands, exemplifying good sportsmanship after a race. This was a two-person shot that we created using the tripod attached to the camera. The next shot that we created was of Jorge initially walking out to the track through the railings of the bleachers. Halfway through this clip, we zoomed into his backpack, furthermore the Nike symbol. This was a tracking shot, as I had to follow Jorge when he was walking to ensure that the Nike symbol on his backpack was easily visible to the audience. Once all the filming was done, we went back to class to return all of the materials and sign them back in. We took out the SD card and placed it into the card reader, then into the computer. We dumped all the shots that we took into a folder on the computer, so that next time we will be able to start editing our commercial.