Research Conventions and Codes

Today, we started discussing our groups and topics of our commercial. We are given a choice between different businesses or companies like Starbucks or Dunkin’ donuts, or a Fort Lauderdale High School commercial. There is also an option to do an anti-vaping campaign. With further discussion between Jorge, Julia and I, we have decided to do a Nike commercial. At first we debated between Nike and Dunkin’ donuts, but we figured if we would film at the track at school, Nike would be much easier. We agreed that Nike would be much easier, and we all have the most ideas for this topic. We have done our research and looked up multiple commercials that have previously been created by Nike. All of which contain ideas that would relate to us and be easy to make. 

In the first Nike commercial that we collectively watched, it started with an ariel view of a soccer stadium. It shows who the main character of the commercial will be about, and where it takes place. Within the first 10 seconds, it shows the concepts of teamwork and fellowship. All of the character are in Nike apparel, in proper costume to fit the setting. As they are in a soccer stadium, they are in their uniforms which we are making sure to include in our commercials. Following, it is portraying the conflicts between the players within the game and action shots or videos of the actual event taking place. The end of the commercial is showing the audience that anything is possible, and that there is a deeper message within each video. The girl being constantly shown through the commercial ends up succeeding, and it is shown when she scores the final goal. 

After watching these commercials we have many ideas as to what we can possibly create for this commercial. Our first idea was to film it outside of school where we can get an interesting location. However, after reading the rules and expectations, we are not allowed to film outside of our school. The place within our school that would make the most sense to film at would be our track, so we decided to have a running/track themed commercial, wearing all nike. Our commercial will show that Nike can assist in reaching our goals, and succeeding in physical activity, specifically running. We will include Nike shirts, shorts, shoes and socks. We are also aiming to include props that are also branded with Nike, such as water bottles.