Planning

For our commercial, our general idea is to use the track and create a Nike themed commercial. We are looking to include Nike materials like clothes and props to show physical activity wearing the brand. We are advertising the brand, so that people will want to buy it and see the “affect” it has on the consumers. The overall goal is to show athletic activity with the help of the brand. We are going to film on the track, and if not on the stairs in the school. We are going to show running, using the track to show the brand Nike in action. All 3 of us will be shown running, and using props like water bottles or sneakers. If this plan does not work, we will film on the stairs and have an overall theme of training using the stairs as our main prop. Next class, we will be creating our story board so then we will finalize our plan, hopefully using the track.

Listed below are more details to go more in depth of our plan:

Props
We will be incorporating Nike water bottles and Nike bags. There’s not many other props to use for our commercial, as we are demonstrating track.
Costumes
All subjects will be dressed in Nike apparel such as: shoes, socks, shirts, shorts and headbands.
Schedule
10/11/19 Plan our commercial
10/15/19 Storyboard for our commercial
10/22/19 Film commercial
10/24/19 Edit commercial
Location
Main location- School’s track
Back-up Location- School’s main stairs
Back-up Plan
Our back-up plan for filming is to record the subject running the school stairs as if they were training. The props costume and schedule shouldn’t change at all. The only difference would be the change of location.